Vieyra Concrete Services
Q: How do you convey the strength and durability of cement without falling to clichés?
A: By embracing the subtleness of abstraction. Vieyra Concrete Services, a local business based in New Orleans, needed a structured logo with lots of presence. To develop this, I researched concrete laying, sought visual patterns, boiled these elements down to create the following logo.
Project: Freelance identity design
Client: Vieyra Concrete Services LLC
Skills at play: logo development, identity design, branding, Spanish communication skills.