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Vieyra Concrete Services // Identity Design


Vieyra Concrete Services

Q: How do you convey the strength and durability of cement without falling to clichés?

A: By embracing the subtleness of abstraction. Vieyra Concrete Services, a local business based in New Orleans, needed a structured logo with lots of presence. To develop this, I researched concrete laying, sought visual patterns, boiled these elements down to create the following logo.

  • Project: Freelance identity design

  • Client: Vieyra Concrete Services LLC

  • Skills at play: logo development, identity design, branding, Spanish communication skills.

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