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Doggie Do Better

 
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Doggie Do Better Identity Design

Q: How do you develop a logo that conveys the quirks of loving a dog, yet has the same restraint of a charity?

A: With market research, lots of sketching, and even more slobbery dog kisses. Doggie Do Better is an online, dog toy retailer donating 35% of their profits to no-kill shelters. They needed a logo that describes the goofy, playful relationship between dogs and their humans, while balancing a slight tone of seriousness.

  • Project: Freelance identity design  
  • Client: Doggie Do Better
  • Skills at Play: Logo design, concept development, branding, photography, copywriting.
 
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