Bump Yummy // Identity Design


Bump Yummy

Q: How do you develop an identity for a lactation products company without displaying the obvious, milk droplets?

A: By seeking to understand a mother's struggle with breastfeeding and by keeping their goal at the focus: to strengthen their bond with the baby. This softness, intimacy, and love between a mother and her newborn guided the creation of the logomark for Bump Yummy: a company developing lactation products for moms struggling to breastfeed.

  • Client: Boob Yummy LLC

  • Studio: Vital Design Group

  • Skills at play: Identity design, copywriting, research

  • More Project Info +