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This page is kind of like a blog, but mostly full of new stuffold stuff, & personal projects, with the occasional news post.

Loved By Louie Identity Design.


Q: How do you make a fashion blog stand out against hundreds of others online?

A: First, you resist the urge to use a Vogue font. Then, you anchor the identity in a character personal to the blogger (Louie the Pug)—not in the blogger herself (Victoria Volpi)—and infuse it all with playfulness and personality.

  • Project: Freelance Identity Design

  • Client: Victoria Volpi

  • Skills at play: Research, concept development, logo creation, naming, brand identity development, copywriting