Loved By Louie Identity Design.
Q: How do you make a fashion blog stand out against hundreds of others online?
A: First, you resist the urge to use a Vogue font. Then, you anchor the identity in a character personal to the blogger (Louie the Pug)—not in the blogger herself (Victoria Volpi)—and infuse it all with playfulness and personality.
Project: Freelance Identity Design
Client: Victoria Volpi
Skills at play: Research, concept development, logo creation, naming, brand identity development, copywriting