Doggie Do Better
Q: How do you develop a logo that conveys the quirks of loving a dog, yet has the same restraint of a charity?
A: With market research, lots of sketching, and even more slobbery dog kisses. Doggie Do Better is an online, dog toy retailer donating 35% of their profits to no-kill shelters. They needed a logo that describes the goofy, playful relationship between dogs and their humans, while balancing a slight tone of seriousness.
Project: Freelance identity design
Client: Doggie Do Better
Skills at Play: Identity design, photography.