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This page is kind of like a blog, but mostly full of new stuffold stuff, & personal projects, with the occasional news post.

Doggie Do Better

Q: How do you develop a logo that conveys the quirks of loving a dog, yet has the same restraint of a charity?

A: With market research, lots of sketching, and even more slobbery dog kisses. Doggie Do Better is an online, dog toy retailer donating 35% of their profits to no-kill shelters. They needed a logo that describes the goofy, playful relationship between dogs and their humans, while balancing a slight tone of seriousness.

  • Project: Freelance identity design

  • Client: Doggie Do Better

  • Skills at Play: Identity design, photography.

The ArchiveElizabeth Volpi